When possible, we try to match the ads that we show you to your interests. We call this "ad matching," (sometimes also called ad customization) and we do this in order to make the ads you see more relevant and useful for you. Ad matching uses data about your visits to both Yahoo!7 and our partner sites and about the ads you view and click.
We offer you the choice to opt out of ad matching. If you opt out the ads we show you will be more general and less relevant to you. Opting out will not turn off ads.
Important note about opt-out persistence for users with a Yahoo!7 account: To ensure that your opt-out is both persistent and portable, please sign in now to your Yahoo!7 account. If you are signed in, opting out below will store this preference in your account and will automatically set this preference on each browser that you sign into, every time you sign in, as a convenience for you. Learn more about the benefits of this by reading our Opt-Out help page. If you are unsure if you are currently signed in, we encourage you to sign in again now to store this preference in your Yahoo!7 account. This will ensure that opt-out persistence and portability are activated for your account.
For users without a Yahoo!7 account: You do not need to have a Yahoo!7 account to opt out of ad matching. If you are not signed in or do not wish to sign in, your opt-out will apply to a specific browser rather than to you as a specific user. You will have to opt out separately from each computer or browser that you use. You should check this page periodically to ensure that your opt-out is still active on your browser.
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Yahoo!7 also uses web beacons for a number of purposes including research and reporting for some of our clients. If you opt out of ad matching, Yahoo!7 will not use the information gathered through our web beacons for research and reporting purposes.
Yahoo! is a participating member of the Network Advertising Initiative. You can exercise the same Yahoo!7 opt-out on the NAI site and also manage your other ad network opt-outs.
