We use a Nielsen//NetRatings auditing system to measure and analyse usage across the Yahoo!Xtra website. The system is used to collect information on our network such as the number of pages viewed, the number of unique visitors, how long these visitors spend on the website when they do visit, and common entry and exit points into and from the website.
This non-personal information is aggregated by Nielsen//NetRatings and provided to us to assist in our analysis of our websites. The Nielsen//NetRatings data is also accessible by media organisations and research companies for the purpose of conducting industry comparisons with other websites. All our pages are coded with a small piece of Nielsen//NetRatings code that is transparent to you when you read that page. The software stores a cookie in your browser (if you have enabled cookies) which contains a unique identifier to allow us to track the number of unique visitors to our websites.
This information is collected and aggregated by Nielsen//NetRatings and in no way can you be identified personally and no personal information is stored about you. For further information about Nielsen//NetRatings, click here, and for details of Nielsen//NetRatings' privacy policy and how to opt out, click here.
