Ad Networks
Most advertisements you see on the Yahoo! network of web sites are served to your web browser by us. However, we also allow other companies, called ad networks, to serve advertisements within our web pages. Ad networks include third party ad servers, ad agencies, ad technology vendors and research firms.
We may also include a file, called a web beacon, from these ad networks within pages served by us so the networks may provide auditing, research and reporting for advertisers.
Because your web browser must request these advertisements and web beacons from the ad network's servers, these companies can view, edit or set their own cookies, just as if you had requested a web page from their site.
We "target" some ads to users that may fit a certain profile - for example, men interested in financial services. We do not provide any personal information to the advertiser when you interact with or view a targeted ad. However, when you view or interact with an ad the possibility exists that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.
Opting Out of Third Party CookiesIf you would like an ad network to not set or use cookies on your computer, you must visit each ad network's web site individually and opt out (if they offer this capability).
Currently, we have relationships with the following ad networks (click to visit their site):
