Please read this policy to understand how Right
Media collects and uses information to operate its online exchange. The online advertising exchange is
operated by Right Media, which is part of the Yahoo! family of products and
What this policy covers
This policy explains how our Yield Manager
technology powers our advertising exchange. In particular, this policy explains what data is collected both
within our advertising exchange and collected on our website. This policy also
explains what choices you have regarding the use and sharing of your
information within the online advertising exchange.
Right Media runs an online advertising exchange
for our clients that enables them to buy and sell ad space on websites for
online advertising. Our clients
are businesses engaged in Internet advertising - advertisers, agencies, publishers, ad networks and
other technology providers. Our Yield Manager technology powers this online exchange.
When ad space on a website is sold, usually to an advertiser, agency or ad
network by a publisher or other ad network, the Yield Manager technology fulfills
the transaction by delivering the ad to that publisher’s site. Generally, an
Internet user's browser comes into contact with Right Media when a user visits
a website whose publisher utilises the Yield Manager technology, or views an ad
that has been served by Yield Manager. The ads served by the Yield Manager
technology are sent from the domain ad.yieldmanager.com and through
client domains that forward ads and ad requests to and from ad.yieldmanager.com.
Types of information we collect and how we use it
Right Media Technology Platform
As the provider of an online ad exchange for our clients, Right Media is a technology provider. As a technology provider, we contractually prohibit our clients from making available personally identifiable information through the Yield Manager technology and we require our clients to post privacy policies that comply with applicable laws, rules and regulations.
Before the Yield Manager technology is used to serve an ad, the technology uses information collected from several sources to decide the best ad to display. The information used helps the technology infer the context in which the ad will appear; resulting in a more relevant ad. This section describes the technologies used on our clients’ websites to help deliver the most relevant ad to you:
Right Media Website
The Right Media website collects personally-identifiable information about users only if a user voluntarily provides that information to this site (see below for more information). This website also collects non-personally identifiable information to help us maximise our website performance and to improve its usefulness. This section describes the types of information we collect about you when you interact with this web site:
Transparency, Choice and Opt-Out
The Yield Manager technology does not collect any personally identifiable information about you during the ad delivery process. Accordingly, Right Media is unable to provide access or the ability to change information stored by our technology.
more than one browser on your computer, you will need to opt-out of the Yield
Manager cookie on the other browser(s) in order to opt-out completely. Please note that you will need to
opt-out of the Yield Manager cookie again if you buy a new computer, upgrade or
change the browser on your existing computer, or delete the Yield Manager
Information Sharing and Disclosure
Right Media may provide copies of certain ad reporting information to advertisers, clients and certain partners relating to the specific transactions they are a party to. These files contain information that allows clients to analyze the effectiveness and performance of their advertising campaign. Our clients also have the ability to use any or all of the information collected in connection with our services for their own purposes. The information provided to our clients does not contain personally identifiable information about you. In cases where Right Media provides information to our clients, our clients are obligated to use the information they receive in compliance with applicable laws and regulations and subject to confidentiality agreements.
Right Media may also share information in the event that we are asked to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims, or as otherwise permitted by law.
Report Adware and Spyware Problems
Right Media does not control or condone the creation or supply of these ads containing Adware or Spyware on your computer. Occasionally a website, software publisher, or other entity with access to the ad serving process will bundle ads with spyware or adware without Right Media’s knowledge or consent. In these cases, Right Media does everything we can detect and prevent this activity.
Pop-up ads originate from two sources: websites that show pop-up ads to generate advertising revenue; or programs installed on your computer. Such ad-enabled programs are often bundled with freeware/shareware and peer-to-peer sharing programs that you may have downloaded.
If you would like help in removing the adware or
spyware, please contact us using the contact form, or
at the address below. Please note
that in order to prevent this from happening again to you and to others, we
also request that you send us the click-through URL to assist us in identifying
the party responsible for this problem.
Right Media maintains safeguards to protect the security, integrity and privacy of all information in our control.
Last updated: March 1, 2010