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Yahoo! Privacy

Yahoo! Cookies

A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a web site's computers and stored on your computer's hard drive.

Each web site can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites.

Find out more about cookies

Choices about Cookies – Disabling/Enabling Cookies

  • You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. (Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.)
  • If you reject all cookies, you may not be able to use all the interactive features of our site, for instance, you will not be able to use Yahoo! products or services that require you to "sign in," and you may not be able to take full advantage of all offerings. However, many Yahoo! products and services do not require that you accept cookies.

You can easily delete any cookies that have been installed in the cookie folder of your browser. If you are using Microsoft Windows Explorer:

  • Open 'Windows Explorer'
  • Click on the 'Search' button on the tool bar
  • Type "cookie" into the search box for 'Folders and Files'
  • Select 'My Computer' in the 'Look In' box
  • Click 'Search Now'
  • Double click on the folders that are found
  • 'Select' any cookie file
  • Hit the 'Delete' button on your keyboard

If you are not using Microsoft Windows Explorer, then you should select "cookies" in the "Help" function for information on where to find your cookie folder.

Find out more on how to disable/enable cookies.

Yahoo!'s Practices Regarding Cookies

Yahoo! uses its own cookies for a number of purposes, including to:

  • Access your information when you "sign in," so that we can provide you with customised content (such as My Yahoo!) or remember the last page you visited in a Yahoo! product or service.
  • Keep track of preferences you specify while you are using Yahoo!'s products or services.
  • Deliver personalised advertisements to you both on and off the branded Yahoo! network of web sites. In addition to advertising and content personalisation on the Yahoo! network, Yahoo! can personalise ads on behalf of advertising and publishing partners on sites outside of the branded Yahoo! network of web sites (we call this ‘off network’).
    • If you would rather not receive personalised advertising off network, you can opt-out of this service.
    • If, you would rather not receive personalised advertising from Yahoo! at all, you can disable your cookies and, provided you are not logged-in, you will no longer received personalised advertising. Yahoo! cookies repopulate each time you visit the Yahoo! network, you may want to delete these cookies each time you visit the Yahoo! network. Please remember, you may not be able to use all the interactive features of our site if you disable these cookies.
    • It is not possible to disable the cookie which is associated with your Yahoo account therefore, if you choose to log-in you may still see personalised ads.
  • Review and analyse anonymous statistical and traffic patterns on our site.
  • Assist merchants in Yahoo! Shopping to process the items in your shopping cart.
  • Estimate and report our total audience size and traffic.
  • Conduct research to improve Yahoo!'s content and services.
  • To support security measures such as requiring re-logging into a Yahoo! product or service after a certain amount of time has elapsed.

Other Companies' Cookies on Yahoo!

  • Please note that Yahoo! allows other companies that are presenting advertisements on some of our pages to set and access their cookies on your computer.
  • Advertisers' use of cookies is subject to their own privacy policies, not the Yahoo! Privacy Policy Yahoo Privacy Policy

Yahoo! personalises advertising and content both on the branded Yahoo! network of web sites and off network. Yahoo! enables ad personalisation by using categorised interests viewed on and off network. If you would prefer that Yahoo! not personalise advertising that you see off network you may elect to opt-out below.

Yahoo! also uses web beacons on and off network for a number of purposes including research and reporting for some of our clients. Please use the second link below to learn more about how we conduct this research and how you can opt-out.

  • Click here to visit the off network targeting opt-out page.
  • Click here to visit the off network web beacons opt-out page.
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