Most advertisements you see on the Yahoo! network of web sites are served to your web browser by Yahoo!. However, we also allow other companies, called ad networks, to serve advertisements within our web pages. Yahoo! may allow certain Yahoo! affiliates to include web beacons within pages served by Yahoo!. These affiliates aggregate information about our advertising and provide auditing, research and reporting for our advertisers.
Yahoo! displays ads both on our network of owned and operated websites, such as the sites on the Yahoo.com domain and sites like Flickr.com, Rivals.com and others (see our
Acquired Companies page for more) and on non-Yahoo! web sites. Yahoo! serves display ads, also known as graphical ads, that appear as images, animation or video as well as text ads that appear as text links.