Research

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Yahoo! Privacy

We have detailed reference links describing our privacy practices for a wide range of Yahoo! products and services. Find them here.

Relevant Advertising

By bringing content and advertising to you that is relevant and tailored to your interests, Yahoo! provides a more compelling online experience. Our customized "smart" services save you time and cut through the clutter. Learn More about relevant advertising.

Opt-Out

Prefer not to receive advertising based on your interests? You can opt out of interest-matched advertising on Yahoo!

Research

From time to time, Yahoo! may invite users to participate in usability studies, surveys, and other types of qualitative and quantitative research to help us better design our site, plan new features to add to our products and services, and help us understand our users' wants and needs. Yahoo! also conducts research using data from our internal records.

Research Panels

Yahoo! recruits research subjects through a variety of means, including advertising banners, email messages, and through market research firms.
Participants in research are often required to sign separate privacy or confidentiality agreements and may be compensated for their time.

Internal Information

Information about audiences and traffic from Yahoo!'s own log files and user databases may also be used for research purposes in an ongoing effort to improve our products and services.

Information Sharing and Disclosure Practices

Statistics from research may be shared with our partners, prospective partners, or advertisers when these data are aggregated (not individually identifiable) or averaged across many users.