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Please read this policy to understand what information may be collected, how it will be used, and what choices you have regarding the use and sharing of that information when using ”Yahoo! Search Marketing” branded sites including those at http://searchmarketing.yahoo.com/en_GB/ (the “Sites”).
The “Yahoo! Search Marketing” branded Sites are the property of Overture Services Limited, a company incorporated in England and Wales (company number 03971525) with its registered office at 5th Floor, 125 Shaftesbury Avenue, London WC2H 8AD and its licensors. Overture is a subsidiary of Yahoo! Inc.
I. Types of information we collect and how we use it
1. Contact Information
For persons signing up to the Yahoo! Search Marketing Advertiser Terms and Conditions (“Advertisers”), Yahoo! Search Marketing may collect business contact information and other information about you, such as your name, email address, telephone number and address and other work-related information.
2. Email addresses and related information
3. Cookies and web beacons
When you visit the Sites, cookies and web beacons will be used as follows:
A cookie is a text-only string of information that a website transfers to the cookie file of your computer’s hard disk so that the website can remember who you are/recognise your computer.
A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number.
You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.
If you reject all cookies, your use of Yahoo! Search Marketing products or services on the Sites or Yahoo! domains outside of the Sites that require you to "sign in," may be unstable or inconsistent with the user experience intended, and you may not be able to take full advantage of all offerings.
(b) Web beacons
Web pages may contain an electronic file, called a web beacon, that allows a web site to count users who have visited that page or to access certain cookies. Yahoo! Search Marketing uses web beacons within its network in order to count users and to recognise users by accessing Yahoo! Search Marketing cookies. If cookies are rejected by the end user, the web beacon tracking technology will still operate but will not be able to link a specific browser’s activities from one session to another session.
(c) Other uses of Cookies and web beacons
Yahoo! Search Marketing offers Advertisers tools that allow them to better understand the performance of their online marketing campaigns with Yahoo! Search Marketing (“Yahoo! Search Marketing Analytic Tools”).
To use these Yahoo! Search Marketing Analytic Tools, an Advertiser may add Yahoo! Search Marketing Analytic Tools web beacons to their web sites. These web beacons are electronic files served by either perf.overture.com or yahoo.com that enable Yahoo! Search Marketing to collect anonymous information from visitors to the Advertiser's sites via cookies. These web beacons collect only anonymous non-personally identifiable information and the URL of the web page where the web beacon is located. Yahoo! Search Marketing maintains data separately for each Advertiser.
The data collected are used to create aggregate reports for our advertising clients. No individual level data is shared with the Advertiser.
In addition to the above, Yahoo! Search Marketing's email delivery vendor may employ web beacons and cookies within HTML email messages sent on our behalf.
If you choose, you may opt-out from the collection of the information referred to in (c) above via web beacons. Cookies will need to be enabled for the opt-out to function.
Note: This opt-out applies to a specific browser rather than a specific user. Therefore you will need to opt-out separately from each computer or browser that you use. Additionally, the opt-out applies to web beacons only and not to other tools and cookies used by Yahoo! Search Marketing.
4. Promotions and sweepstakes
From time to time, Yahoo! Search Marketing may sponsor or host promotions and sweepstakes where we collect information about you. Use and sharing of this information will be disclosed in promotion and sweepstakes rules or on the page where you sign-up.
5. IP addresses and information specific to your computer
Yahoo! Search Marketing logs IP information when you visit our Sites. In addition to this information, Yahoo! Search Marketing collects information that your computer's browser automatically reports to us such as information about your operating system and browser version. When your web browser or email application requests a web page or email from another computer on the Internet, it automatically gives that computer the address where it should send the information. This is called your computer's "IP address." (IP stands for "Internet protocol.") For most users accessing the Internet from a dial-up Internet service provider (ISP), the IP address will be different every time you log on
Yahoo! Search Marketing receives IP addresses from all users because this information is automatically reported by your browser each time you view a web page. It is, however, possible to trace the user with the assistance of the ISP.
IP addresses may be used for various purposes, namely to:
II. Information Sharing and Disclosure
Yahoo! Search Marketing has implemented reasonable technical and organisational measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration or disclosure. However, the nature of the Internet is such that information may flow over networks without appropriate security measures and may be accessed and used by unauthorised persons.
Please note that we may also share information in the event that we are asked to respond to court orders or other legal processes, or as otherwise required or permitted by law.
Yahoo! Search Marketing may update this policy from time to time. We will notify you about significant changes in the way we treat personal information by placing a prominent notice on this site or contacting you in writing (including by email).
The Sites are not targeted at children and are not intended for use by children under the age of 13.
The provision of information about you is entirely voluntary and you have the right not to provide information, although this may affect your use of the Sites, or Yahoo! products or services.
Subject to applicable law you have the right to receive certain information as to whether or not information about you is collected and processed by Yahoo! Search Marketing and to obtain a copy of such information that is sought. You also have the right to require that information, where appropriate, be erased, blocked or made anonymous (although this may affect your use of the Sites, or Yahoo! products or services) or to have data updated or corrected.