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Yahoo! Privacy

Yahoo! Cookies

A cookie is a small amount of data, which often includes an anonymous unique identifier, that is sent to your browser from a web site's computers and stored on your computer's hard drive.

Each web site can send its own cookie to your browser if your browser's preferences allow it, but (to protect your privacy) your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites.

Choices about Cookies

  • You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. (Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.)
  • If you reject all cookies, you will not be able to use Yahoo! products or services that require you to "sign in," and you may not be able to take full advantage of all offerings. However, many Yahoo! products and services do not require that you accept cookies.

Yahoo!'s Practices Regarding Cookies

Yahoo! uses its own cookies for a number of purposes, including to:

  • Access your information when you "sign in" so we can provide you with customized content or remember the last page you visited in a Yahoo! product or service.
  • Keep track of preferences you specify while you are using Yahoo! products or services.
  • Deliver advertisements relevant to your interests when you visit the branded Yahoo! network of web sites or sites in the Yahoo! advertising network outside of the branded Yahoo! network of sites, using a cookie that gathers anonymous information based on visits to Yahoo! network sites.
    • If you would rather not receive customized advertising off of the branded Yahoo! network of web sites, you can opt-out of this service.
  • Provide general internal and customer analytics.
  • Conduct research to improve Yahoo!'s content, products and services.
  • To support security measures such as requiring re-logging into a Yahoo! product or service after a certain amount of time has elapsed.
  • To assist in identifying possible fraudulent activities.

Other Companies' Cookies on Yahoo!

  • In addition to Yahoo! using cookies, we allow certain third parties and affiliates to set and access their cookies on your computer.
  • Those companies provide auditing, research and reporting for advertisers.
  • Advertisers' and researchers' use of cookies is subject to their own privacy policies, not the Yahoo! Privacy Policy.
  • Click here for more information on other companies' cookies on the Yahoo! Network.

This page describes current Yahoo! practices with respect to this particular service. This information may change as Yahoo! revises this service by adding or removing features. To find out how Yahoo! treats your personal information, please visit our Privacy Policy.

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