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How Yahoo Uses Your Personal Information
This policy covers how Yahoo treats personal information that Yahoo collects and receives, including information related to your past use of Yahoo products and services. Personal information is information about you that is personally identifiable like your name, address, email address, or phone number, and that is not otherwise publicly available.
This policy does not apply to the practices of companies that Yahoo does not own or control, or to people that Yahoo does not employ or manage. In addition, some companies that Yahoo has acquired have their own, preexisting privacy policies which may be viewed on our acquired companies page.
Yahoo's participation in the Safe Harbor program
Yahoo participates in the Safe Harbor program developed by the U.S. Department of Commerce and the European Union. To view our certification, visit the U.S. Department of Commerce's Safe Harbor Web site. For more information about Yahoo's participation in the Safe Harbor program, please visit our Safe Harbor details page.
INFORMATION COLLECTION AND USE
Yahoo collects personal information when you register with Yahoo, when you use Yahoo products or services, when you visit Yahoo pages or the pages of certain Yahoo partners, and when you enter promotions or sweepstakes. Yahoo may combine information about you that we have with information we obtain from business partners or other companies.
When you register we ask for information such as your name, email address, birth date, gender, ZIP code, occupation, industry, and personal interests. For some financial products and services we might also ask for your address, Social Security number, and information about your assets. When you register with Yahoo and sign in to our services, you are not anonymous to us.
Yahoo collects information about your transactions with us and with some of our business partners, including information about your use of financial products and services that we offer.
Yahoo uses information for the following general purposes: to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients.
When Yahoo has knowledge that a child under age 13 is attempting to register with Yahoo, we ask the child to have a parent or guardian create a Yahoo Family Account to obtain parental permission. Visit Children's Privacy & Family Accounts to learn more about children’s privacy on Yahoo.
INFORMATION SHARING AND DISCLOSURE
Yahoo does not rent, sell, or share personal information about you with other people or non-affiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:
- We provide the information to trusted partners who work on behalf of or with Yahoo under confidentiality agreements. These companies may use your personal information to help Yahoo communicate with you about offers from Yahoo and our marketing partners. However, these companies do not have any independent right to share this information.
- We have a parent's permission to share the information if the user is a child under age 13. See Children's Privacy & Family Accounts for more information about our privacy practices for children under 13 .
- We respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims.
Yahoo displays targeted advertisements based on personal information. Advertisers (including ad serving companies) may assume that people who interact with, view, or click targeted ads meet the targeting criteria—for example, women ages 18-24 from a particular geographic area.
- Yahoo does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, by interacting with or viewing an ad you are consenting to the possibility that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.
- Yahoo advertisers include financial service providers (such as banks, insurance agents, stock brokers and mortgage lenders) and non-financial companies (such as stores, airlines, and software companies).
Yahoo works with vendors, partners, advertisers, and other service providers in different industries and categories of business. For more information regarding providers of products or services that you've requested please read our detailed reference links.
Yahoo may set and access Yahoo cookies on your computer.
Yahoo lets other companies that show advertisements on some of our pages set and access their cookies on your computer. Other companies' use of their cookies is subject to their own privacy policies, not this one. Advertisers or other companies do not have access to Yahoo's cookies.
Yahoo uses web beacons to access Yahoo cookies inside and outside our network of web sites and in connection with Yahoo products and services.
Your Ability to Edit and Delete Your Account Information and Preferences
New categories of marketing communications might be added to the Marketing Preferences page from time to time. Users who visit this page can opt out of receiving future marketing communications from these new categories or they can unsubscribe by following instructions contained in the messages they receive.
We reserve the right to send you certain communications relating to the Yahoo service, such as service announcements, administrative messages and the Yahoo Newsletter, that are considered part of your Yahoo account, without offering you the opportunity to opt out of receiving them.
You can delete your Yahoo account by visiting our Account Deletion page. Please click here to read about information that might possibly remain in our archived records after your account has been deleted.
CONFIDENTIALITY AND SECURITY
We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.
We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.
To learn more about security, including the security steps we have taken and security steps you can take, please read Security at Yahoo.
Yahoo may update this policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your Yahoo account or by placing a prominent notice on our site.
QUESTIONS AND SUGGESTIONS
If you have questions, suggestions, or wish to make a complaint, please complete a feedback form or you can contact us at:
701 First Avenue
Sunnyvale, CA 94089
If you feel that your inquiry has not been satisfactorily addressed, please click here for information on consumer agencies that may be able to provide you with additional assistance.
Last Updated: May 31, 2013
Parents of Children Under 13:
Please read the Children’s Privacy and Family Accounts Privacy Module for more information about our privacy practices for children under 13.