Mobile Devices
Yahoo! Privacy Policy > Yahoo! Privacy Policy > Mobile Devices

Yahoo! Privacy

We have detailed reference links describing our privacy practices for a wide range of Yahoo! products and services.

Relevant Advertising

By bringing content and advertising to you that is relevant and tailored to your interests, Yahoo! provides a more compelling online experience. Our customized "smart" services save you time and cut through the clutter. Learn More about relevant advertising.

Opt-Out

Prefer not to receive advertising based on your interests? Learn about your ability to opt-out of interest-matched advertising served by Yahoo!.

Mobile Devices

Yahoo! takes your privacy seriously. This overview should help you understand Yahoo! Mobile’s key privacy practices.

  1. Customization of the Mobile Homepage
  2. Mobile Device Unique Identifier
  3. Physical Location
  4. Use of Information
  5. Legal Process
  6. Account Information and Preferences
  7. Widgets
  8. Other

1. Customization of the Mobile Homepage

Yahoo’s mobile homepage lets users store preferences like their location, safe search settings, and favorite widgets. Yahoo! will associate these choices with a Yahoo! ID or the mobile device and you can edit these preferences at any time. If you set mobile homepage preferences but choose not to sign in to Yahoo!, you can clear these preferences by clicking the Clear Preference link in the Legal menu in the footer of the mobile homepage and Yahoo! will reset them.

2. Mobile Device Unique Identifier

When connecting to Yahoo! via a service provider that uniquely identifies your mobile device, Yahoo! may receive this identification and use it to offer extended services and/or functionality. Certain Yahoo! services may require our collection of your phone number. We may associate that phone number to the mobile device identification information. However, we will not use that phone number for telemarketing unless you have given us permission to do so.

3. Physical Location

Yahoo! obtains your consent (an opt-in) before using information from pinpointing technology such as GPS and cell tower information. You will be able to withdraw your consent (opt-out) for the use of such information by Yahoo!. Yahoo! may use and store this information, in combination with other location-based information such as IP address, billing postal code provided by your carrier or registration location, to provide enhanced location based services, serve location-targeted advertising, search results, and other content. You can choose to make your current location data available to a third party widget developer by giving Yahoo! permission to share this data.

4. Use of Information

Yahoo! does not rent, sell, or share your personal information with other people or nonaffiliated companies, except to offer products or services you've requested, or under the following circumstances:

  • We provide the information to trusted partners who work on behalf of or with Yahoo! under confidentiality agreements. These companies may use your personal information to help Yahoo! communicate with you about offers from Yahoo! and our marketing partners. However, these companies do not have any independent right to share this information.
  • We have a parent's permission to share the information if the user is a child under the age of 13. Parents also have the option of allowing Yahoo!'s collection and use of their child's information without consenting to Yahoo!'s sharing of this information with other people and companies.
  • We are acquired by or merged with another company. In this event, Yahoo! will notify you before your information is transferred and subject to a different privacy policy.

5. Legal Process

Yahoo! believes it must share information to investigate, prevent, or take action against illegal activities, suspected fraud, emergency situations involving potential threats to the physical safety of any person, or violations of Yahoo!'s Terms of Service or as required by law. We share information in response to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims.

6. Account Information and Preferences

You can edit your Yahoo! account information, including your marketing preferences, on a computer at any time. If you're not logged in, service limitations may prevent you from accessing the full functionality of Yahoo! services or tools while using mobile devices. In that case, you may need to use a computer to connect to Yahoo!.

7. Widgets

Yahoo! shares some information with third party mobile widgets. If you add a third party widget, we will share information such as your country, preferred language, your mobile carrier, device type and browser type if we have it. Third party widgets may also set cookies. You can choose to make your current location data available to a third party widget developer by giving Yahoo! permission to share this data. Please note that third parties’ use of cookies and information that you provide to them is subject to their own privacy policies, and not the Yahoo! Privacy Policy or the Yahoo! Mobile Privacy Policy.

8. Other

When you access Yahoo! from any mobile device, you are subject to the Yahoo! Terms of Service. If you have questions about this service or Yahoo! Mobile, please visit the Yahoo! Mobile help page.

This page describes current Yahoo! practices with respect to this particular service. This information may change as Yahoo! revises this service by adding or removing features or using different service providers. To find out how Yahoo! treats your personal information, please visit our Privacy Policy.

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