International Data Privacy Day - January 28, 2009

Yahoo! has been a leader in online privacy for over a decade. In 2008 we've raised the bar with the following announcements and initiatives --

Yahoo! Data Retention Policy - Yahoo! takes a major step toward increasing consumer privacy by announcing an industry leading 90 day data retention policy. For more information, see our press release, Yodel Anecdotal blog, and a related editorial from the NY Times.

Most Trusted Companies for 2008 - Yahoo! makes the list as the top ranked search engine for privacy. For details on Yahoo!'s ranking and other companies on the list, read the TRUSTe press release.

Teen Privacy Awareness and Education - Yahoo! advocates for privacy education and awareness among teenagers through online resources such as Yahoo! Safely, and by bringing cyber safety experts together with school administrators for our annual CyberCitizenship Summit. For more information about these initiatives as well as links to online resources for kids and parents, please visit our Teen Privacy Page.

Global Network Initiative - Yahoo! is proud to be a founding member of the Global Network Initiative (GNI). Launched in October 2008, GNI will help guide ICT companies in protecting and advancing freedom of expression and privacy across the globe when they encounter laws and policies that interfere with these fundamental human rights. For more information on this and related efforts by Yahoo! see Human Rights&Freedom of Expression and the GNI homepage.

See what others are doing...

TRUSTe- When individuals are looking for assurances online, the TRUSTe seal program helps provide consumers with confidence in the privacy practices of certified businesses. Learn more about TRUSTe programs here.

Center for Democracy&Technology - The Center for Democracy and Technology works to promote democratic values and constitutional liberties in the digital age. With expertise in law, technology, and policy, CDT seeks practical solutions to enhance free expression and privacy in global communications technologies. See how CDT is promoting International Data Privacy Day.

Intel - Protecting privacy builds trust in technology. Intel created a website with several informative resources dedicated to Data Privacy Day 2009.