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    Yahoo Privacy Policy > Yahoo Privacy Policy > Yahoo Research

    Yahoo Privacy

    To find out how Yahoo treats your personal information, please visit our Privacy Policy. This page describes current Yahoo practices with respect to this product. Information on this page may change as Yahoo adds or removes features.

    Relevant Advertising

    By bringing content and advertising to you that is relevant and tailored to your interests, Yahoo provides a more compelling online experience. Our customized "smart" services save you time and cut through the clutter. Learn More about relevant advertising.

    Yahoo Social Bar Activity

    Please read our FAQ to learn more about Yahoo Social Bar Activity, or visit the Yahoo Social Bar Activity Help pages if you have additional questions.


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    From time to time, Yahoo may invite users to participate in usability studies, surveys, and other types of qualitative and quantitative research to help us better design our site, plan new features to add to our products and services, and help us understand our users' wants and needs. Yahoo also conducts research using data from our internal records.

    Research Panels

    • Yahoo recruits research subjects through a variety of means, including advertising banners, email messages, and through market research firms.
    • Participants in research are often required to sign separate privacy or confidentiality agreements and may be compensated for their time.

    Internal Information

    • Information about audiences and traffic from Yahoo's own log files and user databases may also be used for research purposes in an ongoing effort to improve our products and services.

    Information Sharing and Disclosure Practices

    • Statistics from research may be shared with our partners, prospective partners, or advertisers when these data are aggregated (not individually identifiable) or averaged across many users.

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