By bringing content and advertising to you that is relevant and tailored to your interests, Yahoo! provides a more compelling online experience. Our customized "smart" services save you time and cut through the clutter. Learn More about relevant advertising.
Yahoo! Social Bar Activity
Please read our FAQ
to learn more about Yahoo! Social Bar Activity, or visit the Yahoo! Social Bar
Activity Help pages
if you have additional questions.
Prefer not to receive advertising based on your interests? Learn about your ability to opt out of interest-matched advertising served by Yahoo!.
Yahoo! Search helps you find what you are looking for on the Web. You are not required to be a registered Yahoo! user in order to search websites using Yahoo! Search.
Information Collection and Use Practices
Yahoo has integrated its search and sponsored search services with Microsoft.
As part of this integration, Yahoo! shares with Microsoft your search query, IP address, anonymous information from your web browser (such as a unique identifier for your web browser) and other anonymous data (such as demographics including gender and age in whole years).
Microsoft uses this information, as well as your search results clicks, for search product improvement, research and analysis, to provide more relevant search results and search advertising, and to help detect and defend against fraudulent activity on sponsored search results.
Yahoo! formats results provided by Microsoft’s Bing search service to provide an enhanced search experience to you.
When visitors conduct a search on a site that uses Yahoo! Search Technology (YST), Yahoo! collects information from that experience in the same manner as if the search were conducted on Yahoo! directly.
Search Assist helps you find what you are looking for. As you type, Search Assist automatically offers popular search terms and phrases in real time. After you’ve searched, it suggests additional search terms to try as well as new topics to consider. Search Assist bases suggestions on aggregated searches across all users and does not base suggestions on your individual search history.
Some advertising you receive may be customized based on your searches or related terms at Yahoo!. You can edit your Yahoo! account information that may be used to select ads at any time.
Sponsored Search Results
Sponsored Results consist of sites that have paid for placement in the search results.
Sponsored Results shown to you are most often related to the search term you entered.