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    Yahoo Privacy Policy > Yahoo Privacy Policy > Yahoo! Search

    Yahoo Privacy

    To find out how Yahoo treats your personal information, please visit our Privacy Policy. This page describes current Yahoo practices with respect to this product. Information on this page may change as Yahoo! adds or removes features.

    Parents of Children Under 13

    Please read the Children’s Privacy and Family Accounts Privacy Module for more information about our privacy practices for children under 13.

    Yahoo! Social Bar Activity

    Please read our FAQ to learn more about Yahoo! Social Bar Activity, or visit the Yahoo! Social Bar Activity Help pages if you have additional questions.

    Opt-Out

    Prefer not to receive advertising based on your interests? Learn about your ability to opt out of interest-matched advertising served by Yahoo!.

    Yahoo! Search

    Yahoo! Search helps you find what you are looking for on the Web. You are not required to be a registered Yahoo! user in order to search websites using Yahoo! Search.

    Information Collection and Use Practices

    Search

    • When visitors conduct a search on a site that uses Yahoo! Search Technology (YST), Yahoo! collects information from that experience in the same manner as if the search were conducted on Yahoo! directly.
    • Search Assist helps you find what you are looking for. As you type, Search Assist automatically offers popular search terms and phrases in real time. After you've searched, it suggests additional search terms to try as well as new topics to consider. Search Assist bases suggestions on aggregated searches across all users and does not base suggestions on your individual search history.
    • Some advertising you receive may be customized based on your searches or related terms at Yahoo!. You can edit your Yahoo! account information that may be used to select ads at any time.

    Search Partners

    • A variety of third party providers help power Yahoo! search and sponsored search services.
    • Yahoo! may share your search query, IP address, and other anonymous information from your web browser (such as a unique identifier for your web browser) with our Search Partners.
      • These third party providers may use this information, as well as your search results clicks, to provide more relevant advertising and search results, for search product improvement, research and analysis, and to help detect and defend against fraudulent activity on sponsored or contextual search results.
    • Yahoo! may reformat results provided by Search Partners to provide an enhanced search experience to you.
    • To learn more about our Search Partner’s data collection and use practices, please visit our Third Parties page.

    Sponsored Search Results

    • Sponsored Results consist of sites that have paid for placement in the search results.
    • Sponsored Results shown to you are most often related to the search term you entered.
    • Sponsored Search Listings may be powered by our Search Partners.
    • Sponsored Results may contain tracking URLs provided by Yahoo! Search Marketing and/or our Search Partners to identify clicks from the search results page.

    Other

    This page describes current Yahoo! practices with respect to this particular service. This information may change as Yahoo! revises this service by adding or removing features or using different service providers. To find out how Yahoo! treats your personal information, please visit our Privacy Policy.

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