Certain ad networks and Yahoo! affiliates use cookies on the Yahoo! network of web sites as described below.
Ad Networks
Most advertisements you see on the Yahoo! network of web sites are served to your web browser by Yahoo!. However, we also allow other companies, called ad networks, to serve advertisements within our web pages. Ad networks include third party ad servers, ad agencies, ad technology vendors and research firms.
Yahoo! may also include a file, called a web beacon, from these ad networks within pages served by Yahoo! so the networks may provide auditing, research and reporting for advertisers.
Because your web browser must request these advertisements and web beacons from the ad network's servers, these companies can view, edit or set their own cookies, just as if you had requested a web page from their site.
Yahoo "targets" some ads to users that may fit a certain profile – for example, men interested in financial services. Yahoo! does not provide any personal information to the advertiser when you interact with or view a targeted ad. However, when you view or interact with an ad the possibility exists that the advertiser will make the assumption that you meet the targeting criteria used to display the ad.
Yahoo! Affiliates
Yahoo! may allow certain Yahoo! affiliates to include web beacons within pages served by Yahoo!. These affiliates aggregate information about our advertising and provide auditing, research and reporting for our advertisers. Currently, Yahoo! allows web beacons from the following affiliates (click to visit their websites):
None of the personal identifying information you have provided to Yahoo! is shared with our advertisers or our affiliates as part of this program.
Opting Out of Ad Network and Other Third Party Cookies
If you would like to manage the cookies set or accessed on your computer by one of these companies, you must visit their respective web site(s). There you can learn more about what options they offer and to opt out (if they offer this capability).
Currently, Yahoo! has relationships with the following ad networks and other third parties (click to visit their site):