Yahoo! Advertising

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Yahoo! Privacy

We have detailed reference links describing our privacy practices for a wide range of Yahoo! products and services.

Relevant Advertising

By bringing content and advertising to you that is relevant and tailored to your interests, Yahoo! provides a more compelling online experience. Our customized "smart" services save you time and cut through the clutter. Learn More about relevant advertising.

Opt-Out

Prefer not to receive advertising based on your interests? Learn about your ability to opt-out of interest-matched advertising served by Yahoo!.

Advertising at Yahoo!

Yahoo! operates advertising technologies and platforms that facilitate the delivery of advertising online by the Yahoo! Ad Network, Blue Lithium and other third parties. These platforms, such as RightMedia and APT connect advertisers, publishers and ad networks to facilitate the serving of advertising over the Internet. Learn more about the RightMedia and APT advertising platforms.

Yahoo! also operates advertising networks, such as the Yahoo! Ad Network, Yahoo! Search Marketing, and BlueLithium, that deliver ads on the Yahoo! owned and operated websites and on our partner web sites. Learn more about ad serving at Yahoo!.

The Yahoo! Ad Network and BlueLithium are members of the Network Advertising Initiative (NAI), a cooperative of companies committed to building the most responsible advertising policies across the Internet. Learn about your ability to opt-out of interest-matched advertising served by Yahoo! and other NAI member companies.