Yahoo Search
Yahoo! Web Analytics
Yahoo Privacy > Yahoo! Privacy Centre > Yahoo! Web Analytics

Yahoo! Privacy and Cookie Policy

We have detailed reference links describing our privacy practices for a wide range of Yahoo! products and services. Find them here.

Relevant Advertising

By bringing content and advertising to you that is relevant and tailored to your interests, Yahoo! provides a more compelling online experience. Our customized "smart" services save you time and cut through the clutter. Learn More about relevant advertising.

Opt-Out

Prefer not to receive advertising based on your interests? You can opt out of interest-matched advertising on Yahoo!

Yahoo! Social Bar Privacy

Please read our FAQ to learn more about Yahoo! Social Bar Privacy.

Yahoo! Web Analytics

Yahoo! Web Analytics is a browser-based system used to collect information about visitors to our customers' websites.

Information Collection and Use

Yahoo! Web Analytics uses web beacons and cookies to collect data about visitors to our customer’s websites. This data is sent to Yahoo! by your web browser as part of your interaction with a customer's website. The data collected commonly includes IP address, time spent on webpages, links clicked, or advertisements viewed on those pages. This data is collected by Yahoo! Web Analytics so that Yahoo! can report statistical information. Yahoo! Web Analytics cookies do not contain personally identifiable information such as name, age, or phone number.

We collect this information on behalf of our customers. Our customers may also provide us with personally identifiable information such as email address to add to the report. We do not share customer reports or any personally identifiable information of users with third parties other than with the customer for whom we have collected this data. We contractually require our customers to post information about data collection and sharing practices with Yahoo! on their websites.

Yahoo! may also use only the browser data collected through Yahoo! Web Analytics in order to improve our products and services and provide advertisements about goods and services of interest to users.

Your Opt-out Choices

Most browsers are initially set up to accept cookies. If you would prefer, you can set your browser to reject cookies, or to reject third party cookies only. If you reject cookies, you may not be able to sign in or use other features of websites that rely on cookies to enable the user experience.

If you do not wish to have information about your activities on our customer’s websites used by Yahoo! as stated above, you can opt-out here. This opt-out applies both to use of the information on behalf of our customers and by Yahoo! for its own purposes as described above.

This page describes current Yahoo! practices with respect to this particular service. This information may change as Yahoo! revises this service by adding or removing features or using different service providers. To find out how Yahoo! treats your information, please visit our Privacy Policy.

Copyright © 2014 Yahoo! All Rights Reserved.

Privacy Policy | Terms of Service