Yahoo Connected TV
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Yahoo Privacy

To find out how Yahoo treats your personal information, please visit our Privacy Policy. This page describes current Yahoo practices with respect to this product. Information on this page may change as Yahoo adds or removes features.

Parents of Children Under 13

Please read the Children’s Privacy and Family Accounts Privacy Module for more information about our privacy practices for children under 13.

Yahoo Social Bar Activity

Please read our FAQ to learn more about Yahoo Social Bar Activity, or visit the Yahoo Social Bar Activity Help pages if you have additional questions.


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Yahoo Connected TV

Yahoo Connected TV brings the best of the Web into your living room to create a personally relevant Internet experience with an App-based user experience for TV. The Yahoo Privacy Policy governs how Yahoo treats your personal information; if you are not located in the US, visit the Connected TV Help Page to view the Yahoo privacy policy that is applicable to you in your region.

Yahoo User Account

  • You do not need to be a registered Yahoo user to use Yahoo Connected TV although some Yahoo TV Apps may require login to Yahoo
  • Once logged in to Yahoo, you are not automatically logged out once the TV App is closed. You can sign in and sign out of the Yahoo account associated with individual profiles in the Settings menu.
  • TV Apps developed by Yahoo are subject to the Yahoo Privacy Policy applicable to your region and the individual privacy modules associated with those products. For example, you can visit Yahoo Finance and click on the privacy link on that page to see the Yahoo Finance Privacy Module.

Non-Yahoo Content and Service Providers

  • Yahoo Connected TV offers TV Apps from other content and service providers, but does not share your personally identifiable Yahoo user data with those providers without your consent. We may share aggregate response data with our partners pursuant to our Privacy Policy, however this data is not personally identifiable.
  • You do not need to log in to Yahoo to use non-Yahoo branded TV Apps.
  • Yahoo may make viewing data from your use of the Broadcast Interactivity feature (see below) available to the manufacturer of your device.

Yahoo Connected TV Platform

  • The Yahoo Connected TV Platform automatically checks for updates.
  • The Yahoo Connected TV Platform supports the Yahoo login, so some TV Apps built by Yahoo can access password protected data associated with your Yahoo ID, such as your Flickr photos and Yahoo Finance portfolio.
  • When your Connected TV contacts Yahoo servers, it sends a unique identifier number that allows Yahoo to distinguish between different televisions utilizing the Yahoo Connected TV Platform.

Broadcast Interactivity

  • When you have the Broadcast Interactivity feature turned on, Yahoo may collect your viewing data to enhance your experience. Your Yahoo Connected TV viewing may include interactive prompts related to shows that you watch. For example, you may be able to vote for your favorite contestants, learn more about characters, actors, or advertised products, and see personalized information and advertising alongside your programming.
  • Prompts will appear briefly at the bottom of your screen when companion TV Apps or other useful information is available. Just select a prompt with your remote control to interact. To turn off this feature, follow the instructions provided by your model of Yahoo Connected TV.
  • Some Broadcast Interactivity features may allow you to input your contact information, including phone number and email address, to deliver information that you've requested. In such situations, unless explicitly noted, your contact information will not be shared with any third party. If you choose to select "remember my phone number", then the number will be stored on the device and used to pre-populate the phone number field in the future. Yahoo won't use the number for other purposes. You will also have the ability to remove the contact information through choice mechanisms that we provide. You can delete your phone number by (1) going to settings panel, (2) unchecking the box later, or (3) where made available by the manufacturer, resetting your device to the factory default setting may also erase the phone number.
  • Yahoo may use your viewing data (or aggregate viewing data) to provide you with recommendations on content. Yahoo may also make your viewing data available to the manufacturer of your device if you use the Broadcast Interactivity feature. You may turn off the Broadcast Interactivity feature if you do not wish to make that data available to Yahoo or the manufacturer. Please refer to the manufacturer's privacy policy for information on how it uses this data.

When you use Yahoo Connected TV, you are subject to the Yahoo terms of service which you accepted upon first launching Yahoo Connected TV on your television. This page describes current Yahoo privacy practices with respect to this particular service. This information may change as Yahoo revises this service by adding or removing features or using different service providers. To find out how Yahoo treats your personal information, please see the complete Yahoo Privacy Policy which applies in your region.

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