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Parents of Children Under 13

Please read the Children’s Privacy and Family Accounts Privacy Module for more information about our privacy practices for children under 13.

Yahoo Direct

Yahoo Direct provides email services such as email delivery, list management and post-send analysis for client organizations. These services are provided under contract and Yahoo has no independent right to use the data.

Information Collection and Use Practices

  • Personal information is supplied by a client and is used by Yahoo Direct in order to provide services to the client.
  • All email is sent on behalf of the client who provides and owns the mailing list.

Information Sharing and Disclosure Practices

  • Yahoo Direct does not share information collected on behalf of, or supplied by, its clients with any other third parties unless permitted by the client.
  • Yahoo will update the client's list to note customers whose email accounts bounced messages or who chose to unsubscribe from future mailings.

Practices Regarding Your Ability to Update or Delete Information

  • If you would like to correct, update, or delete your personal information relating to mail received from Yahoo Direct, please contact the appropriate client directly.
    • Each mailing will feature an opt-out or other related link so you may update your mail preferences.

Web Beacons

  • Yahoo Direct uses an invisible pixel, sometimes called a “web beacon” in HTML email messages to count how many email messages were opened, to note whether a message was acted upon.
  • Information from web beacons used to count the number of messages that are opened and acted upon is used and reported in the aggregate to the client. Yahoo may use this information to customize the advertising and content you receive.

This page describes current Yahoo practices with respect to this particular service. This information may change as Yahoo revises this service by adding or removing features or using different service providers. To find out how Yahoo treats your personal information, please visit our Privacy Policy.

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