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Yahoo may allow certain partners to include web beacons within pages on the Yahoo network of websites. Yahoo may also share portions of our log file data, including IP address, with these partners for analytics purposes. In the event your IP address is shared, this information may be used to estimate general location and other technographics (such as connection speed, whether you have visited Yahoo in a shared location, and type of the device used to visit Yahoo). These partners aggregate information about our advertising and what you see on Yahoo and then provide auditing, research and reporting for us and our advertisers. Yahoo allows web beacons from and shares log file data with the following partners (click to visit their websites):
None of the personally identifying information you provided to Yahoo in connection with your account is shared with our advertisers or our partners as part of our analytics programs.
*Nielsen will share information about which ads you see with Facebook in an obscured form. If you are a logged-in Facebook user, Facebook will add your age and gender to your ad view details. Facebook will aggregate the combined information and share it with Nielsen for ad effectiveness reporting. To learn more about Nielsen privacy practices and opt-out of this sharing click HERE.
Most advertisements you see on Yahoo websites are served by Yahoo. However, we also allow certain companies to serve advertisements and collect information within our webpages. Most commonly, these are third party ad servers, ad agencies, technology vendors, providers of sponsored content and research firms.
These companies may include a file, called a web beacon, within Yahoo websites to provide auditing, research and reporting for advertisers. Because your web browser must request these advertisements and web beacons from the third party's servers, these companies can view, edit or set their own cookies, collect your IP address, page header information, and browser information just as if you had requested a webpage from their website directly. These companies may also use these cookies and web beacons to collect information on Yahoo to deliver you customized ads on both Yahoo and non-Yahoo websites.
As described in greater detail in our Privacy Center, Yahoo may customize some ads to users that we believe fit an interest category — for example, "male interested in sports." Yahoo does not provide any personally identifiable information to an advertiser when you interact with or view a customized ad. However, when you view or interact with an ad, the possibility exists that the advertiser will make the assumption that you qualified for interest category used to select the ad.
Yahoo partners with various content providers who provide content to you on our Sites. These content providers may be in the form of services such as providing you maps from Nokia or news from Associated Press. Because your web browser must request the content from the content provider's servers, these providers can view, edit or set their own cookies, collect your IP address, page header information, browser information, and other non-personally identifiable information just as if you had visited their website directly.
While Yahoo strives to deliver engaging video content that is developed or hosted by Yahoo, such as Burning Love or Saturday Night Live, we also partner with some video content providers to deliver engaging video content. These providers can view, edit, or set their own cookies, collect your IP address, page header information, browser information, flash player version, internet speed, the portion of the video watched, and other non-personally identifiable information.
Yahoo Games hosts games made by sponsors and developers with games developers to bring you interesting and fun games. Some of these games may have additional terms and conditions associated with them, which may be accessed from the links below. Because your web browser must request the content from the content provider's servers, these providers can view, edit, or set their own cookies, collect your IP address, page header information, browser information, flash player version, internet speed and other non-personally identifiable information. In addition, Games Developers may record game scores, entered game name, user settings, or other game play actions which may be governed by the additional terms of service for the game.
Third party partners may provide search and search advertising results for Yahoo. Search advertising includes paid search and/or contextual search results. More than one Search Partner may be used at the same time and may change based on factors such as type of online experience, type of device used, and the country the search is performed from.
Yahoo partners with companies who may offer products, or services to you based on the current page content or other criteria. These partners may be in the form of the "Get the Look" bar on celebrity pictures or a sidebar with topical products. Because your web browser must request the content from the partner's servers, these providers can view, edit or set their own cookies, collect your IP address, page header information, browser information, and other non-personally identifiable information.